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OneTag
Features
| Bidder Code |
onetag |
Prebid.org Member |
no |
| Prebid.js Adapter |
yes |
Prebid Server Adapter |
yes |
| Media Types |
display, video, native |
Multi Format Support |
will-bid-on-any |
| TCF-EU Support |
yes |
IAB GVL ID |
241 |
| GPP Support |
some (check with bidder) |
DSA Support |
yes |
| USP/CCPA Support |
yes |
COPPA Support |
yes |
| Supply Chain Support |
yes |
Demand Chain Support |
check with bidder |
| Safeframes OK |
check with bidder |
Supports Deals |
check with bidder |
| Floors Module Support |
yes |
First Party Data Support |
check with bidder |
| Endpoint Compression |
check with bidder |
ORTB Blocking Support |
check with bidder |
| User IDs |
britepoolId, criteo, id5Id, identityLink, liveIntentId, netId, parrableId, pubCommonId, unifiedId |
Privacy Sandbox |
topics |
| Prebid Server App Support |
check with bidder |
|
|
Disclosure: This bidder reports timeout events. When it times out in an auction, the adapter sends the timeout data Prebid.js passes to onTimeout for its bid requests, such as bid parameters, ad unit code, auction and bid IDs, and the timeout to https://onetag-sys.com/ptimeout.
Bid Params
| Name |
Scope |
Description |
Example |
Type |
pubId |
required |
The publisher’s ID provided by OneTag |
'386276e072' |
string |
ext |
optional |
A set of custom key-value pairs |
{ customKey: customValue } |
object |
Note that right now video support is only provided when the context is “instream” or “outstream”.
"Send All Bids" Ad Server Keys
These are the bidder-specific keys that would be targeted within GAM in a Send-All-Bids scenario. GAM truncates keys to 20 characters.
hb_pb_onetag |
hb_bidder_onetag |
hb_adid_onetag |
hb_size_onetag |
hb_source_onetag |
hb_format_onetag |
hb_cache_host_onetag |
hb_cache_id_onetag |
hb_uuid_onetag |
hb_cache_path_onetag |
hb_deal_onetag |
|
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