Rich Audience

Features

Bidder Code	richaudience	Prebid.org Member	yes
Prebid.js Adapter	yes	Prebid Server Adapter	yes
Media Types	display, video	Multi Format Support	check with bidder
TCF-EU Support	yes	IAB GVL ID	108
GPP Support	some (check with bidder)	DSA Support	check with bidder
USP/CCPA Support	check with bidder	COPPA Support	check with bidder
Supply Chain Support	yes	Demand Chain Support	check with bidder
Safeframes OK	no	Supports Deals	check with bidder
Floors Module Support	yes	First Party Data Support	check with bidder
Endpoint Compression	check with bidder	ORTB Blocking Support	check with bidder
User IDs	criteo, id5Id, identityLink, liveIntentId, pubCommonId, unifiedId	Privacy Sandbox	check with bidder
Prebid Server App Support	check with bidder

Disclosure: This bidder reports timeout events. When it times out in an auction, the adapter sends the timeout, its placement ID and the page domain to https://s.richaudience.com/err/.

Bid Params

Name	Scope	Description	Example	Type
`pid`	required	The placement ID from Rich Audience.	`'ADb1f40rmi'`	`string`
`supplyType`	required for Prebid <= 11.29.x	Define if site or app. Ignored by Prebid 11.30.0 and later.	`'site / app'`	`string`
`ifa`	optional	Identifier For Advertisers	`'AAAAAAAAA-BBBB-CCCC-1111-222222220000234234234234234'`	`string`
`keywords`	optional	A key-value applied only to the configured bid. This value is optional. Strings separated by semicolon.	`car=mercedes;car=audi;`	`string`

"Send All Bids" Ad Server Keys

These are the bidder-specific keys that would be targeted within GAM in a Send-All-Bids scenario. GAM truncates keys to 20 characters.

`hb_pb_richaudience`	`hb_bidder_richaudien`	`hb_adid_richaudience`
`hb_size_richaudience`	`hb_source_richaudien`	`hb_format_richaudien`
`hb_cache_host_richau`	`hb_cache_id_richaudi`	`hb_uuid_richaudience`
`hb_cache_path_richau`	`hb_deal_richaudience`

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